About
Elise is a merchandise and strategy consultant who helps fashion brands translate creative vision into clear product direction and strong commercial performance.
With 20 years’ experience across buying and merchandising, Elise has led product and inventory strategy for high-growth fashion businesses—most recently leading Buying and Merchandise direction at Aje.
Her expertise spans product assortment planning, merchandise and channel strategy, international expansion, and building the structural merchandise foundations necessary for sustainable growth.
Elise partners with founders and leadership teams to refine product strategy, optimise sell-through and margin, and drive disciplined, profitable growth across retail, e-commerce, and wholesale channels.
