Merchandise
Buying
Commercial Strategy
About
Elise is a merchandise and strategy consultant who helps fashion brands translate creative vision into clear product direction and strong commercial performance.
With 20 years’ experience across buying and merchandising, Elise has led product and inventory strategy for high-growth fashion businesses—most recently leading Buying and Merchandise direction at Aje.
Her expertise spans product assortment planning, merchandise and channel strategy, international expansion, and building the structural merchandise foundations necessary for sustainable growth.
Elise partners with founders and leadership teams to refine product strategy, optimise sell-through and margin, and drive disciplined, profitable growth across retail, e-commerce, and wholesale channels.
Services
Helping fashion brands define product direction, optimise inventory and drive profitable growth across Retail, Ecommerce and Wholesale.
Merchandise & Product Strategy
Buying Direction & assortment strategy
Range Architecture & Option Planning
Investment & OTB Advisory
Competitor and trend analysis
Commercial Planning & Channel Strategy
Interim leadership, advisory & project consulting
Merchandise tools, processes & decision frameworks
Cross-functional alignment and team capability building
Execution & Advisory
Channel strategy & growth forecasting (Retail, Online, Wholesale)
International Market Expansion
Sales, margin, & inventory planning
In-season trading support, reporting and performance optimisation
Experience
AJE
Director of Buying & Merchandise Director
ZIMMERMANN
2023 - 2026
Retail Buyer - Global
alice McCALL
2020 - 2023
Head of Buying, Buying & Planning Manager
2015 - 2020
BURBERRY (London, UK)
Planner, Global
HUGO BOSS (London, UK)
2013 - 2014
2007 - 2013